Tons of agents make just one mistake that will cost them time and business.



There’s one mistake I hear many new real estate agents making when on the phone with new leads. Plenty of experienced agents do it too, so today I wanted to sit down and discuss it. The one huge mistake I’m talking about is not finding out a potential client’s motivation. This blunder will waste so much of your time and cost you business. 

Feel free to watch the full message above, or use these timestamps that will direct you to various points in the video:

0:00 — Introduction to today’s topic

0:55 — Motivation is the golden goose in the process

1:15 — Knowing their motivation gives you leverage

2:20 — The very first question you should ask when you get on the phone with a lead

3:30 — Using their motivation helps you follow up effectively

4:40 — Knowing the lead better may help them feel that they owe you a response

5:15 — Wrapping up

If you have further questions about finding your lead’s motivation or concerning any other real estate matter, call or email me. I would love to help you. Also, remember that we’re always hosting workshops and events for both agents and investors, so check out the links on our site or reach out to me about those as well.

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