Here’s why hosting good open houses is an agent’s secret weapon.

Are you thinking about holding an open house? It can be a great way to find buyers and secure more business, but it won’t do much for you if you don’t run it right. That’s why today I’m sharing my best open house tips. 

Open houses are a lot like the rest of real estate. It’s all about location, location, location. You should look for an area where there’s a lot of traffic. You can easily get 20 or 30 visitors if you pick the perfect spot. However, this isn’t the only way to generate traffic. Most of your visitors will come from your signage and visibility on open house rosters. As an example, holding an open house in front of a church on Sunday would be the perfect location.

“You’re discounting your service if you don’t hold open houses.”

When you hold an open house, you can’t expect people to come up to you and give you their information. You need to have meaningful real estate conversations with them. How are their homes doing? Are they interested in buying or just window shopping? From there, get their contact information and ask if they’d like to come to your next open house as well. If you aren’t taking this next step, your open houses are practically worthless. 

Finally, some agents don’t want to hold open houses because their sellers think open houses are a waste of time. However, this isn’t the right way to think about things. You’re discounting your service if you don’t hold open houses. Let your sellers know that open houses help drive up the prices of their homes. Even if the buyer doesn’t end up coming from an open house, the increased demand will net them a larger price. 

If you have questions about today’s topic or anything else, please call or email me. I am always willing to help!

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